Rwanda signed a tourism promotion deal with the English soccer club Arsenal

Starting in August, the “Visit Rwanda” tourist board logo will be emblazoned on the left sleeve of all players in Arsenal’s first, under-23 and women’s teams, the government said in a statement.

According  to Reuters Rwanda did not disclose how much it would pay, but it said the three-year deal would highlight its “growing numbers of wildlife including black rhino, lions, zebra, chimpanzees and the famous mountain gorillas.”

As part of the deal, The New Times reports that Arsenal players from the men’s and women’s teams will visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country.

The deal will highlight Rwanda’s tourism offerings such as the National Parks, which are attracting record number of tourists due to growing numbers of wildlife including black rhino, lions, zebra, chimpanzees and the famous mountain gorillas, as well as the investment opportunities in the country.

Arsenal chief commercial officer Vinai Venkatesham described the deal as an exciting partnership that would allow Rwanda to fulfill the ambitions of its tourist industry.

Voanews notes that Rwanda hopes to bring in $440 million this year from foreign visitors, many of whom will be coming to visit its population of endangered gorillas in forests along the border with Democratic Republic of Congo.

Rwanda is the bridge between the forest ecosystems of the Congo basin along with the great rift valleys of the east. It shares in the biological riches of both worlds, offering a concentration of biodiversity found nowhere else in Africa. Rwanda is the bridge between the forest ecosystems of the Congo basin along with the great rift valleys of the east.

It shares in the biological riches of both worlds, offering a concentration of biodiversity found nowhere else in Africa. The country boasts of a wide variety of Rwanda safari wildlife. The Volcanoes National Park in northern Rwanda is home to rare mountain gorillas. Numbering in hundreds. The gorillas live in a protected area, free from poachers.

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